Free tool · Fundraising Planning
Calculate return on investment for any fundraising activity. See cost per pound raised, net revenue, and efficiency ratio.
Gross revenue raised
Costs
191%
ROI
0.34p
Cost per £1 raised
Acceptable ROI
For every £1 spent, you raised £2.91
PledgeNow costs £0. Your ROI is infinite.
Free pledge collection with automated follow-up. More revenue, zero cost.
A ratio of 3:1 or higher (£3 raised for every £1 spent) is considered good. Top-performing charity dinners achieve 5:1 or higher. Digital campaigns can achieve 10:1+. The sector average is around 4:1.
Include all direct costs: venue, catering, marketing, printing, entertainment, staff time (even volunteer coordinators). Don't forget hidden costs like staff hours spent on follow-up — this is where PledgeNow saves significant time.
PledgeNow is free (zero cost), recovers 30-40% more pledges through automated follow-up, and eliminates manual follow-up labour. On a £25,000 event, that's potentially £7,500-£10,000 more revenue at zero additional cost.