Free tool · Fundraising Planning

Event Revenue Estimator

Estimate total revenue for your charity dinner, gala, or fundraising event. Includes tickets, pledges, auction, raffle, and sponsorship.

Event basics

£

Pledges

£

Other revenue

£
£
£

Revenue Breakdown

Ticket sales£7,500
Pledges (90 pledgers)£18,000
Lost to non-conversion-£8,640
Auction£2,000
Raffle£500
Sponsorship£1,000
Expected total£20,360

With PledgeNow (85% conversion)

Pledges collected£15,300
Total revenue£26,300
Extra recovered+£5,940
Recover those pledges — free

That's £5,940 you could recover.

PledgeNow captures pledges at events and follows up automatically. Free.

Start free

Frequently Asked Questions

How do I estimate pledge revenue?

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Typically 40-70% of guests at a charity dinner will pledge. Average pledge amounts vary hugely — from £50 at community events to £1,000+ at high-net-worth dinners. The critical factor is conversion: without follow-up, expect 50% collection.

What's a realistic conversion rate?

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Without systematic follow-up: 35-50%. With manual follow-up: 50-65%. With automated follow-up (PledgeNow): 80-90%. The difference on a £50,000 pledge total can be £15,000-£25,000.

How do I maximise event revenue?

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Three things: (1) Capture pledges digitally at the event — QR codes on tables, not paper forms. (2) Follow up automatically within 24-48 hours. (3) Offer flexible payment — pay now, pick a date, or monthly instalments.