Free tool · Financial & Operations
How much does it cost your charity to raise each pound? Benchmark against sector averages.
Your fundraising
Sector benchmarks
24p
per £1 raised
PledgeNow cost: £0. CPP: 0p.
Free pledge collection means every penny goes to your cause.
The sector average is 20-25p per £1. Events typically cost 30-50p/£1, while digital fundraising costs 5-15p/£1. Community fundraising and pledge collection (especially when free like PledgeNow) can achieve under 5p/£1.
Three approaches: (1) Increase revenue without increasing costs — better follow-up on pledges does this. (2) Use free tools — PledgeNow costs nothing. (3) Focus on high-ROI channels — recurring giving and major donors have the lowest CPP.