PledgeNow Blog
The UK charity
fundraising resource.
Gift Aid, Zakat, fundraising ideas, event planning, and the tools that make it all work. Built by the team behind Pledge Now, Pay Later.
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Losing pledges at events? We built the fix.
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Latest articles
Gift Aid
HMRC Gift Aid Claim Forms: Step-by-Step Guide (ChV1, Charities Online)
Charity Technology
Charity Fundraising Software: The Only Comparison You Need (2026)
Charity Events
How to Organise a Charity Event: The Complete Checklist
Fundraising
Charity Fundraising Strategy: A Framework That Actually Works
Fundraising
Donor Retention: Why Charities Lose 60% of First-Time Donors
Whitepaper
The Pledge Gap — Why UK Charities Lose 40% of Promised Donations
A deep investigation into why £800M+ in charity pledges vanish every year in the UK, the behavioral science behind it, and the infrastructure that finally closes the gap.
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